There’s a universal moment that happens right before a big dream is supposed to start.

You know the one — half excitement, half panic, sprinkled with a little “but maybe next month would be better?” energy.

It’s that moment when you suddenly begin seeing all the reasons why right now isn’t the right time:

• The house is a mess
• The kids are in a busy season
• Work is stressful
• The budget feels tight
• You’re tired (always tired)
• You don’t have the perfect idea
• You need to learn one more thing

And the sneakiest of all: “I’ll start once things slow down.”

Girl… when has that ever happened?

Exactly.

If we’re being honest (and we’re being honest today), waiting for the perfect moment is the most socially acceptable form of procrastination on the planet. It feels responsible. It feels mature. It feels smart.

Except it’s none of those things — it’s just fear dressed up in a cute outfit.

Let’s get into it.

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There’s a fantasy version of you — maybe you’ve met her — who wakes up one day with:

✔ zero interruptions
✔ a fully clean house
✔ an organized calendar
✔ a well-behaved family
✔ eight hours of sleep
✔ total confidence
✔ plenty of money
✔ the perfect idea
✔ no fear whatsoever

She sits down at her laptop, sighs contentedly, and begins building her dream business like it’s the easiest thing in the world.

This woman does not exist.

You know who actually builds digital businesses?

Moms who record voice memos in the pickup line.

Women who read emails between meetings.

Teachers who outline course ideas on lunch breaks.

Night owls who write sales pages at 10pm with mascara half-smudged.

People who are tired, busy, unsure — but willing.

Waiting for the perfect moment sounds wise, but perfect is not a moment — it’s a moving target.
By the time you get close, it shifts.

And that’s by design.

The brain would love nothing more than to keep you safe, still, predictable, and unchallenged.
Because to your brain, safety = sameness.

Your dream, however, lives in motion — not maintenance.

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Let’s debunk something big:

People don’t wait because of time.
They wait because of fear.

Fear of:

• looking silly
• choosing the wrong niche
• investing in the wrong tools
• being seen as a beginner
• failing publicly
• succeeding publicly (yes, that’s a thing)
• not being ready
• disappointing someone
• being too old or too late
• being judged

Perfection becomes the shield.
“Once everything is perfect, then I’ll start” really means:
“I’ll start when the risk feels low enough.”

Spoiler: risk never feels low.

Here’s your friendly nudge:
You don’t need safety to start — you need clarity.

And clarity doesn’t come before action.
It comes from it.

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Let me take you into a little behind-the-scenes moment.

When I finally decided to build my digital business, I didn’t have:

❌ a business plan
❌ a brand
❌ fancy tech
❌ a color palette
❌ perfect timing

What I actually had was:

✔ a full-time job
✔ family responsibilities
✔ zero free time
✔ a list of excuses that stretched into next year
✔ and just enough stubborn hope to try

The night I started, I was sitting at the dining room table with a lukewarm Diet DP and a notebook. There were laundry baskets on the floor and dinner dishes in the sink. And…I was exhausted.

But I opened my laptop and typed out the first brain dump of what would eventually become an entire digital business.

There was no lightning bolt moment. No sign from the universe. No perfect window.

I started in a life that was messy, busy, chaotic — just like yours.

Here’s the wild part:
Everything changed not because I had time, but because I stopped waiting for more of it.

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Three things move dreams forward, and none of them require perfection:

1. Imperfect Action

It’s not glamorous. It’s not Insta-worthy.
But it builds momentum faster than any vision board ever will.

Creating a lead magnet draft, setting up a ConvertKit account, writing an outline, grabbing a domain name — those are the actions that turn ideas into income.

2. Consistency Over Intensity

Most women wait for a magical 3-hour block of uninterrupted focus.

You don’t need 3 hours.

You need:

• 10 minutes before a meeting
• 20 minutes after bedtime
• one focused lunch break
• one Saturday morning hour

Those tiny windows add up to finished products.

3. Permission to Be a Beginner

Experts are just beginners who didn’t quit.

Every person you admire once Googled “how to create a digital course” or “what platform should I use” at 1am — trust me.

Being bad at something at first isn’t embarrassing — it’s required.

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“Start now” doesn’t mean “burn your life down.”

It means start now small.

If you’ve been waiting for the perfect moment, here’s a gentler, more realistic approach:

Step 1 — Pick the Simplest Starting Point

Do you want to build a course? A membership? A digital product?

Pick one direction. Not for life — just for now.

Step 2 — Give Yourself a 30-Day Window

Not forever. Not “someday.”
Thirty days. It creates momentum without panic.

Step 3 — Work in Micro Moves

Think:

• 1 brainstorm
• 1 outline
• 1 mini freebie
• 1 landing page

Small, stackable, and doable between real life.

Step 4 — Tell One Person

Not for accountability — for identity.

Saying it out loud makes it real.

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Starting before you’re ready creates:

✨ Data — you learn what works
✨ Clarity — you see what you actually want
✨ Confidence — progress builds belief
✨ Proof — you’re doing the thing
✨ Identity — you become someone who takes action

You don’t need more time.
You need a starting point.

And if you want support while you build the thing, that’s exactly why I created GRIT Collective — a membership for women who are tired of waiting for the perfect moment and ready to build real digital businesses in the middle of their real lives.

Inside, you’ll find:

✔ Monthly missions that keep you moving
✔ Playbooks and templates that remove guesswork
✔ Support so you’re never stuck alone
✔ A pace that honors your actual life (not 24/7 hustle culture)

If you’ve been whispering “I wish I had help,” consider this your sign — help exists, and it’s ready when you are.

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Ready to Stop Waiting?

If this post hit you in the gut a little (in a good way), here’s your next tiny move:

Write down the one digital idea you can’t stop thinking about.

That’s it. That’s the assignment.

You’ll be surprised what happens when you finally stop waiting.

And if you’re ready to stop waiting for the perfect moment and actually start building?

👉 Ready to stop waiting? Join GRIT Collective and start building.

I’ll be there on the inside and ready to help,

P.S. I’ve got some free and powerful tools to help you begin now:

🟡 Free Kit: Digital Course Creation Starter Kit — Let’s get you clear on what to build and who it’s for.
🟡 Free Guide: 500 Digital Product Ideas to Sell — Unlock your creativity with done-for-you inspiration.
🟡 Free Workshop: Building Your Six-Figure Side Hustle — I’ll walk you through exactly how I started and scaled while working full-time.